New City And Regional Domains

There are currently 280 country code TLDs like .de for Germany and .cn for China. Given the large populations of such countries, it follows that there is more pressure on the domain name system for meaningful domain addresses in those areas. In China and India for example, around a billion people potentially compete for domain names to build on. And of course, it's the countries with large populations that also have big cities.

Also, given that the population of quite a few cities exceeds 10 million, it is obvious that the populations of such cities far exceeds that of many small countries. So logically, it follows that there is a powerful market imperative for a wider choice of internet addresses in those areas.

It's all about spectrum. Almost every meaningful dot com domain has now been registered (with the exception of future trend domains). So options are currently very limited, apart from paying large sums of money on the domain name aftermarket.

The launch of a range of .city domains will help alleviate this squeeze by offering new options in some of the world's major financial centers, like .london, .nyc and .sydney.

Administration of the Dot City Domains

In general, the new dot city (and dot region) domains will be administered by the city authorities themselves. They are all expected to be open registries (but with logical restrictions). Broadly speaking, the applications will require domain applicants to either reside in the city or have a demonstrable business or media presence there. There is also little doubt that city authorities will act proactively to prevent criminals, cyberbullies and fraudsters from utilizing the city domains.

There is every reason to expect that these domain registries will be successful. Each city will promote its TLD with the official backing of the administration, giving the new domain strings instant authority and credibility. And local media in each city is certain to widely publicize the new domains — and likely take advantage of it themselves.

It isn't hard to imagine a London radio program using the domain Morning.london, for example.

So to continue using London as an example, there will soon be a mix of official, business and private deployments of domains like the following on the web:

Tube.london

BritishMuseum.london

Harrods.london

JoeShmoe.london

Flowers.london

MarysFlowers.london

Council.london

FireBrigade.london

Weather.london

MetOffice.london

TV.london

Lloyds.london

Taxi.london

Sony.london

Heathrow.london

BuckinghamPalace.london

TrafalgarSquare.london

TrafalgarSquareGrocer.london

HighStreet.london

ArtGalleries.london

TheShard.london

SherlockHolmes.london

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